Nike World Cup 98 Campaign, Paris, France

For World Cup 98, Nike was not actively contracted to advertise during the competition. Their solution was to advertise their products at another public venue. floW design studios solution was to bring the World Cup 1998 to the people by creating a mini soccer stadium.

The design involved creating a temporary stadium structure that was erected for the duration of the World Cup. The structure housed both Nike products that were introduced to the public as well as a mini soccer field in which the public could practice and play Nike’s soccer products.


June, 1998

  • Paris, France
  • 21,000 sf
  • New Construction
  • Retail Design