Nike Inc. - Nike Shop at Macys Herald Square, New York

The store within an store retail concept was chosen for this Nike store location. Housed under the Macy's retail store brand, the Nike store is a 400+ sf. store installation. The store took advantage of its corner location though the actual store was below grade. The street level corner location allowed floW design studios to design elements that captured the costumers attention and directed them to the current Nike advertsing campaign. Items included kinetic displays that could be easily changed to place emphasis on a particular product or advertising campaign.

Date:

1999-2001

Features:
  • New York, NY, USA
  • 400+ sf
  • New Construction
  • Retail Design
Link:

floW/retail

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