Nike Asia Pacific Campaign, Nike Inc.

The Nike Asia-Pacific Campaign focused around the development of a marketing campaign designed to reintroduce the Nike brand into the Asia-Pacific Market, namely China. The floW Design Studios design of the new retail storefronts and ad campaign focused on the Nike belief in fitness and good health derived through exercise.

The campaign focused on key retail locations in the region. Each location was guided by images that were design for the specific location that supported the campaigns ideology. The stores varied in size from 300 Sq. Ft. to 600 Sq. Ft.


2000 - 2003

  • China, Hong Kong, Japan, Malaysia, Singapore
  • 300 - 600 sf
  • New Construction
  • Retail Design